Marketing works best when it doesn't sound like marketing. When it speaks directly to people in a language they recognize, delivered in contexts where they're actually paying attention.
At Plate Lunch Collective, we've built our services around this fundamental understanding. We help brands find their authentic voice, create content that resonates across platforms, and develop their team's capacity to continue this work long-term.
Our approach combines agency-level expertise with embedded coaching. We don't just deliver services—we transfer knowledge, building your team's capabilities while delivering immediate results.
Our Services
Core Partnerships
Comprehensive engagements for brands ready to transform their digital communication. These partnerships combine strategy, execution, and capability building to create lasting impact.
Includes:
- Complete sociolinguistic strategy development
- Content creation across channels
- Search optimization (traditional and answer-engine)
- Social media strategy and executionIn-house team development
- Monthly strategy sessions and reporting
Limited to 4 clients per quarter. Begins with a discovery conversation.
Focused Engagements
Specialized service bundles addressing specific marketing needs while maintaining our sociolinguistic approach.
Content & Voice
target audiences.
Includes:
- Audience language analysis
- Brand voice developmentContent frameworks tailored to audience segments
- Production of core content assets
- Style guides for ongoing content creation
Search Presence
Optimize your digital content for both traditional search engines and emerging answer-based platforms.
Includes:
- Multi-platform search strategy
- Content structuring for featured snippets
- Technical SEO fundamentals
- Answer Engine OptimizationMeasurement and refinement planning
Social Ecosystem
Build a cohesive social media presence that adapts to platform-specific language patterns while maintaining brand consistency.
Includes:
- Platform strategy and channel selection
- Content calendar development
- Platform-specific content creation
- Community management guidanceAnalytics and performance reporting
Team Empowerment
Develop your in-house marketing team's capabilities through structured coaching and collaborative projects.
Includes:
- Marketing capability assessment
- Custom training workshops
- Collaborative content development
- Process documentation
- Ongoing coaching sessions
All Focused Engagements begin with a discovery process to ensure alignment with your specific needs and goals.
Strategic Consulting
Do you need a fresh set of eyes to take an objective look at your current strategies and their effectiveness?
Marketing Strategy Consulting
A limited number of consulting engagements for brands seeking strategic direction for their internal teams to execute.
Includes:
- Comprehensive analysis of current communication
- Audience language mapping
- Strategy development across channelsImplementation roadmap
- Training session for internal team
Available in both one-time and quarterly advisory formats.