AI SEO & Generative Engine Optimization (GEO)
Most brands are invisible to AI. We change that across ChatGPT, Perplexity, Google AI Overviews, and every generative surface that's replacing traditional search.
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AI SEO Agency
AI recommends brands that are optimized for it.
ChatGPT, Perplexity, Google, Instagram, Siri. Every surface is now AI mediated. We optimize for all of it.
Visibility across every AI surface
ChatGPT
Perplexity
Claude
Gemini
Meta AI
Copilot
DeepSeek
Grok
- Years of SEO experience
- 20+
- Since 2004, before Google was the dominant search engine
- AI citation rate
- 85%
- Average increase in AI platform visibility across clients
- Conversion rate vs. Google organic
- 4-5x
- AI visitors convert at 4-5x the rate of traditional organic traffic
The Retrieval Layer Strategy
Discovery happens everywhere now. Search, social, AI. We help brands show up across all of it.
Your customers don't just Google anymore. They ask ChatGPT for recommendations, find answers on Perplexity, discover brands through Reddit and TikTok, and get results from voice assistants. Every one of those surfaces is now AI-mediated search.
Plate Lunch Collective is an AI SEO agency built around this shift. We specialize in answer engine optimization (AEO), generative engine optimization (GEO), and the technical work that gets brands cited and trusted across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
The Retrieval Layer Strategy is one optimization approach that works across every current and future surface. Not a separate strategy for each platform. One foundation that compounds across all of them.
We work with brands across the U.S., Canada, the Caribbean, and Central America. Hawaii is where we're based.
Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web.
SERVICES
Get found in AI search. Get cited. Get chosen.
Two engagement models: execution sprints and strategic counsel. Built to make AI systems find, trust, and cite your brand.
EXECUTION SERVICES
Answer Engine Optimization (AEO)
When someone asks an AI a question your business should answer, we make sure your brand is the one it cites.
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Entity SEO
AI systems only cite brands they recognize. We build the entity record that earns that recognition.
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Social Search Optimization
Social platforms are retrieval surfaces for humans and for AI. We structure your presence so both can find and use it.
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Citation-Ready Content
AI doesn't rank ten results. It cites one or two. We build content structured to be that source.
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Context Map
Before you build, you need to know what AI already thinks about your brand and what it's getting wrong.
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STRATEGIC COUNSEL
AI Search Visibility Assessment
A one-time audit of where your brand stands in AI search: what's known, what's missing, and what needs to change.
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Fractional CMO
Senior marketing strategy with AI search fluency built in. For brands that need direction, not another vendor.
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Research
AI Search Optimization Intelligence
Original reports and research on AI search tools, platform behavior, and citation patterns.
March 2026
Retrieval Layer Intelligence Report
Monthly updated dashboard tracking AI platform traffic, market share, and citation patterns across major generative AI systems.
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February 2026
AEO and GEO Tools Analysis
Comprehensive comparison of 24 platforms for Answer Engine and Generative Engine Optimization. Updated regularly.
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January 2026
BrandLight vs Evertune
Head-to-head platform comparison for AEO tooling. Detailed analysis of features, pricing, and effectiveness.
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Why Plate Lunch Collective
We went all in on this. From day one.
AI mediated search was not a trend to monitor. It was a structural shift in how people find things, and the retrieval layer was going to be the foundation regardless of how the platforms evolved. We built around that from the start, not after.
Most brands are invisible to AI systems not because they lack expertise, but because the signals those systems need were never built. We fix that. Entity structure, content architecture, the citation footprint that makes a brand findable and citable across every surface where discovery happens now.
We work in 90 day sprints. Marketing projects that scale in focused intervals, scoped by triage, built around your business, your customers, and what is actually blocking visibility. You have direct access throughout.
Most agencies added AI to what they already did. PLC was built around this shift from the start. We still are.
Testimonials
What clients say
Results from brands getting cited by AI
“I have brought Hayden in at three completely different stages of my career. He has never given me the same answer twice because the problems were never the same. Millions of views a month on something we built from nothing is the current answer.”
Ben Puzzuoli
Canada
“I have been bringing Hayden into my projects for years across completely different industries. The wine country location was the most complex brief I had given him. He delivered across every intent type we needed to reach. People come to the area and we are the place they are told they cannot miss.”
Greg Gandolfo
California
“My client needed current AI search strategy delivered at a level I couldn't execute alone. Hayden ran everything behind the scenes. I stayed the relationship. My client never knew the difference and the work held up to expert scrutiny.”
Senior Consultant, confidential engagement
Blog
Recent articles
Insights on AI SEO and the retrieval layer
AI SEOMarch 2026
The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Google, ChatGPT, and voice search draw from the same retrieval layer. The organizations winning optimize for the layer underneath, not each interface.
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AI SEOMarch 2026
Direct Traffic Is Changing: What 12 Businesses Reveal About AI-Era Search Discovery
When AI recommends a business and someone types the URL directly, analytics tends to call it direct traffic, mostly.
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Social SearchFebruary 2026
If Your Social Media Isn’t Driving Demand, You May Be Optimizing for the Wrong Signals
Engagement is up. Inquiries are flat. The problem may not be execution. Social platforms now reward two different signals.
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Get started
Tell us what you're seeing. We'll figure out together where to focus.
Tell us about your brand and what you're trying to solve. We'll come back with a straight answer about whether we can help.
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We respond within one business day.