The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces
Google, ChatGPT, and voice search draw from the same retrieval layer. The organizations winning optimize for the layer underneath, not each interface.
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STRATEGIC COUNSEL
What does AI think about your brand?
You can't fix what you haven't looked at. Before strategy, before content, before tools: find out what AI systems currently know about your brand, where the picture is wrong, and what it would actually take to change it.
AI Search Visibility Assessment
We query ChatGPT, Claude, Gemini, and Perplexity directly to document how your brand is currently described, categorized, and cited. Most brands haven't done this. The findings are usually surprising.
Independent Platform Research
We've published comparative evaluations of 24+ AI visibility platforms. Primary research, not vendor summaries. Useful when you're deciding what's worth paying for and what isn't.
Actionable Output, Not a Deck
You get a documented audit with specific findings, not a strategy presentation. What AI knows about you. What it gets wrong. What's missing. What to do about it.
WHAT'S INCLUDED
We read the retrieval layer. Then we tell you what we found.
We query ChatGPT, Claude, Gemini, and Perplexity directly — not to generate a report, but to document exactly how your brand is being described, categorized, and cited right now. Wrong founding dates. Conflated competitors. Service descriptions that bear no resemblance to what you actually do. Most brands have no idea. We make it visible.
Then we look at the citation landscape. Which third-party sources is AI pulling from in your category? Where is your brand missing from conversations it should be part of? What's on your own site that AI can't parse or use? The output is specific and documented — not a list of general recommendations, not a framework.
We also cover the tool question. If you're evaluating AI visibility platforms — or already paying for one — we'll tell you plainly what it does, what it doesn't, and whether it fits the problem you're actually trying to solve. We've evaluated 24+ platforms. You don't have to.
The AI systems we assess against
ChatGPT
Perplexity
Claude
Gemini
Meta AI
Copilot
DeepSeek
Grok
WHO THIS IS FOR
AI Search Questions our Clients Have
You're invisible in AI answers
Competitors are showing up in ChatGPT and Perplexity responses. Your brand isn't. You need to know why before you spend anything trying to fix it.
You're about to buy a tool
There are dozens of AI visibility platforms and the price tags are real. Before you commit to a monthly or annual subscription, find out what you actually need.
Your agency says they handle it
But you can't get a straight answer on what AI systems currently say about your brand. An independent read costs less than a month of not knowing.
You're a consultant with a client asking questions
You know marketing. This particular terrain is new. A structured briefing lets you walk into that meeting with a clear picture and a plan.
Your traffic has shifted and you don't know where it went
AI-driven search is changing referral patterns across every category. A visibility assessment maps what's happening and where the gaps are.
You want a baseline before you build anything
Content strategy, PR, structured data — all of it lands better when you know what AI already knows about you and what it's missing.
Start with a clear picture.
Tell us what you're seeing — or what you suspect. We'll tell you what's actually there.
From the Field
